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BOSTON Veryfine’s new radio campaign from Modernista! challenges soda drinkers to try its zero-calorie, fruit-flavored water.
The line “More flavor than soda … Guaranteed!” replaces “Find your flavor,” which the Boston agency introduced last year in a print effort.
Three 60-second radio spots spoof the talk show genre by pitting people whose lives were changed by trying Veryfine’s Fruit2-0 against adventure sports athletes. In one spot titled “Mount Everest,” Tracy’s experience of trying the drink for the first time overshadows Chuck’s feat of climbing Mount Everest.
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