Warner Bros. needs Superman to fly

The early raves of Superman Returns are in: Newsweek, Time, Variety, and Hollywood Reporter. Good for Bryan Singer, who is without a doubt a fabulous director of digital spectacle.

But having seen the film, we have serious misgivings about whether this particular superhero revival will inspire the repeat viewings essential for the studio to recoup its reported $250 million-plus investment (if you throw in marketing costs and all the early development with other writers and directors, it’s hard to imagine how much WB actually spent).

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