NEW YORK Jay Advertising has won national direct-to-consumer chores for Warner Chilcott Laboratories’ campaign supporting the launch of Femring, a product designed to treat the symptoms of menopause.
“There can be a perception that menopause is a negative part of a woman’s life, and we took a different tack,” said Gregory Smith, president of the Rochester, N.Y., shop.
The agency’s IPG sibling, Regan Campbell Ward, handles Femring ads targeting medical professionals and encouraged both Jay Advertising and the client to consider working together on the brand, Smith said.
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