NEW YORK Sprite continues its “Portraits in Thirst” in an estimated $10 million campaign from WPP’s Ogilvy & Mather that breaks Friday.
Starring Los Angeles Lakers shooting guard Kobe Bryant, the New York agency’s initial 30-second TV spot, “All-Star Game,” will first air during TNT’s sports programming leading up to Sunday’s NBA All-Star game.
Bryant is shown going through a rigorous workout that includes running in the early morning, lifting weights and sparring in the ring.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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