New Sports Mag Caters to Professional Athletes
When we think about advertisers in today’s magazine climate, it’s usually with a cringe and a shake of the head. Times just aren’t what they used to be, and the revenue from ads is depleted with little hope of recovery in 2010.
Yet there is one way that publishers can still hope to finagle big dollars from advertisers, and that’s by catering their product to a niche market. At least that’s what Athlete’s Quarterly — a new sports magazine written by and for the people who actually play professional sports — is hoping.
Though
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