Pool Is Latest Exec to Reject Unbundling

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NEW YORK — MindShare president of operations Jean Pool left the WPP Group shop last week to join Interpublic Group’s Universal McCann as evp/director of operations because she is disenchanted with unbundled media, she said. It’s an opinion increasingly voiced by media executives-and the dissatisfaction has benefited UM the most.

“I prefer media not being so drastically separated from ad agencies,” said Pool, 54, who spent the bulk of her career-25 years-bundled at J. Walter Thompson before moving to MindShare two years ago.

While



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