Is The Saturday Journal A Failed Experiment?
When the WSJ‘s Saturday incarnation made its debut on September 17, 2005, it faced the media gauntlet. In the wake of Rupert Murdoch‘s $5.6 billion buyout, it may face the guillotine. Conde Nast’s Portfolio — no stranger to the media gauntlet — wonders, on their blog, what will happen to the WSJ Saturday edition:
“The performance of the Saturday Journal is dreadful even by WSJ standards. One front-page ad in the main section, and one tiny legal notice buried in the bottom corner of page six of the Money & Investing section.
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