INTERVIEW: 4-H Execs on the Brand's Renewed Focus on Youth Empowerment
And yes, I can still recite the pledge with my head, heart, hands, and health.
Maybe in the big city it’s not a popular conversation starter, but growing up in Texas, everyone knew about 4-H youth development and mentoring programs.
However, after a century, the paint starts to fade on the barn and a touch-up is necessary to maintain that curb appeal. That’s why 4-H is about to undergo a serious rebrand. While its partnership with the USDA and focus on young people will always be a crucial link to its foundation, 4-H is now reaching out to rural, suburban and even urban America.
Sure,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in