Relax. Starbucks Baristas Won't Be Writing #RaceTogether on Your Cup
But Starbucks says this is just the first phase of the campaign.
After a tumultuous week or so in which the criticism of Starbucks’ #RaceTogether campaign came fast and furious, the coffee purveyor now says it’s safe to come in for your morning joe without facing a “Race Together” note on your coffee cup.
On March 22nd, the portion of the campaign that left it up to baristas to post the message to launch a conversation about racial issues came to an end.
A letter from CEO Howard Schultz that went live yesterday claims the campaign was always meant to roll out this way:
This phase of the effort — writing “Race Together” (or placing stickers) on cups, which was always just the catalyst for a much broader and longer term conversation — will be completed as originally planned today, March 22.
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