FKM Is Back in Auto-Parts Game

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Fogarty Klein Monroe has re-entered the automotive aftermarket retail category withits win of the estimated $55 mil-lion advertising ac-count of Advance Auto Parts.

The Houston agency won the creative and media duties of the national chain in a review that came down to co-finalists FKM and Cramer-Krasselt in Orlando, Fla., in late August.

Semifinalists for the Roanoke, Va.-based client’s business included Barkley Evergreen & Partners in Kansas City, Mo., Fletcher Martin Ewing of Atlanta and Martin/Williams in Minneapolis.



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