'50s-Style Morning in America

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

It’s one of life’s great medical/statistical mysteries: While studies consistently show that people who eat breakfast outlive those who don’t, breakfast also tends to be the most lethal meal of the day, as judged by indices of cholesterol and calories-from-fat. It’s not as though people have shifted to a virtuous morning diet of low-fat milk and high-fiber cereal. Indeed, an NPDFoodworld study finds a revival of what it terms the “1950s-style breakfast.” Looking just at breakfasts eaten at home or carried from there, the survey found annual per-capita “eatings” of eggs have risen to 33, vs.

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