Better Comms With Members Should Be On the Gym Industry's List of New Year's Resolutions
Maybe talking to people would be a good business strategy.
With everyone (for the moment at least) working out to reach those New Year’s resolution goals, the health club business model has been getting a lot of attention. You had this enlightening report from NPR showing that the trend towards low-cost gyms like Planet Fitness (with monthly fees as low as $10) is fueled, from a business standpoint, by the fact that many people sign up for the gym but never actually show up.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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