Launching a remake of The American Sportsman, the former ABC fishing and hunting show hosted by Curt Gowdy, is a challenge at a time when a significant percentage of the viewing audience would recoil in horror at the notion that shooting a bull elephant represents sportsman-like behavior.
BaylessCronin’s television campaign for ESPN2’s The New American Sportsman overcomes that charge with double-barreled humor in two spots featuring veteran curmudgeon Jerry Stiller as a blood-and-guts outdoorsman shocked at the current program’s politically correct approach.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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