Friends Lives On! Why Nostalgia Is So Important to a Brand
Looking back can help a brand when the path forward gets bumpy.
Turn on the TV at any point during the day and chances are you can find an episode of an old favorite: the episode of Seinfeld where Kramer pitches a cologne that smells like the beach; the Cosby Show episode where Cliff gives Theo a lesson in money; that Friends where Ross whitens his teeth.
The ladies of Friends took a walk down memory lane during a recent skit on Jimmy Kimmel Live. In a replica of the show’s kitchen, 10 years after the show went off the air and 20 years after it debuted, the scene — as ridiculous as it was — still managed to draw loud cheers from the crowd and lead to more than 1.3
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