Of the major media, which is most essential in your life? (Besides Adweek, that is.) In a survey by Arbitron and Edison Media Research of Americans age 12 and older, a plurality of respondents (39 percent) said it’s television. Radio (26 percent) and the Internet (20 percent) each won respectable shares of the vote; newspapers (11 percent) trailed badly. As you can see by the chart, TV’s primacy is unrelated to any perception that it’s been improving, since an outright majority of respondents believe it’s been getting worse.
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