The White House Office of National Drug Control Policy’s biggest anti-marijuana initiative is already stirring controversy, even before its launches this week.
One network has rejected two ads for offensive language, and a second has imposed time restrictions on boundary-pushing spots that link pot smoking to violence and date rape.
Two 30-second ads by Ogilvy & Mather, New York, featuring the tag, “Responsibility is a bitch,” were turned down by ABC. The network accepted a version without the profanity, sources said.
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