The Richards Group has its Hyundai Motor America account teams in place and is set to open a field office in Orange County, Calif., as it prepares for the Oct. 16 launch of dealer and factory creative.
In addition to a new office in the client’s home region, the agency will open offices in Chi cago, Atlanta and New York in October after Hyundai’s dealer contracts with Cordiant Communications’ Bates USA West have terminated.
Richards has hired 10 former Bates staffers to work on dealer ads, said agency principal Dale Hruby, who heads the account management team for the dealer and factory sides of the business.
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