Here's How 'Humans of New York' Got So Big

Yeah, this Nightline clip is way over the top, but it does offer a good summary of how Humans of New York managed to get the attention of pretty much everyone on the Internet and produce a bestselling book in the process. The dream of everyone participating in content marketing is to somehow combine the success of “authentic” projects like Mr. Stanton’s with promotional campaigns, so his origin story is something you might want to keep in mind.