SexCereal and Bacon Condoms: Because No Pitch Is Too Dumb
If you ever find yourself responsible for promoting a client whose hook is just too dumb to pitch, we’d like you to know that it can’t true. Don’t believe us? Consider the recent media coverage of SexCereal and Bacon Condoms, two products clearly designed to inspire headlines (and little else).
Neither of these products were April Fools’ jokes, but they both managed to win mentions in mainstream media outlets like The New York Times, Slate, Fox News, Good Morning America, LIVE with Kelly and Michael and even WebMD.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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