Corporate Tweet Fight: AMC vs. Oreo
We’ve recently written a good bit about Oreo’s masterful use of social media. The “Daily Twist” campaign is a great way for the cookie giant to get topical by jumping on trends like Gay Pride and the Mars rover story while attracting a lot of attention with its robust Facebook presence.
Today brings the tale of a rare, if lighthearted, social media misstep by Oreo. Yesterday the company’s consistently cute Twitter feed posed what could have been a great customer-engagement question: “Ever bring your own Oreo cookies to the movie theater? #slicksnacker”.
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