Despite Scandal, There Are Brands That Can't Be Broken
In the world of public perception, a scandal can knock a brand down for weeks. But Wal-Mart, which is currently facing a public relations problem with a bribery scandal in Mexico, has fared better than other brands like Taco Bell and Target, according to data from YouGov BrandIndex, which measures “buzz score” on a point index.
YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
Since The New York Times broke the Mexico bribery story, Wal-Mart’s
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