C-K Gets to Work for Jobs Site

Cramer-Krasselt will seek out the psyche of job hunters in tough times in its efforts to promote online and offline offerings of Career Builder, which awarded the Chicago shop its $15-20 million account last week.

C-K’s task is to create a multimedia campaign that pushes both sides of the Chicago-based client’s business, and to reach out to job seekers who don’t have as many options as they once did, said Peter Kriv kovich, agency CEO.

While that doesn’t preclude a humorous campaign, it suggests advertising of a different sort from that which dominated the category during the heady economic rush of the mid- to late-1990s, when choice abounded, Krivkovich said.

“Times are more serious,” he said.