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Blanc & Otus and Sock-et Public Relations have agreed to merge operations.

Atlanta-based Socket will be folded into B&O in San Francisco. Both firms, units of Hill and Knowlton, are focused on the technology sector.

“We’ve been working with them,” said B&O president and chief operating officer Greg Spector. “They’re very much like us in terms of culture and how they approach their business. We went to Hill and Knowlton, said we’d like to merge. They said, ‘Go for it.’



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