What a Difference a Year Makes: Foursquare Hires PR Firm; Grows Up?
Last October, Foursquare founder Dennis Crowley told PRNewser that his fast growing location-based service had no need for a PR agency — or much of a marketing team at all, for that matter — because “PR pretty much takes care of itself.” As recently as this past June, Crowley said having a publicist would be “overkill.”
Just this week, however, Foursquare hired Kaplow PR, a mid-sized firm known in technology circles mostly for their work as PR agency of record for Skype.
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