J.D. Power Lists Five Consumer Trends
Mediapost reports on the five consumer trends J.D. Power and Associates and its new digital trend spotting division have pinpointed.
- Brands must provide timely and accurate info on social networks because of the growing use of smartphones and mobile devices.
- Consumers are focused on simpler lifestyles over excess, so brands must highlight the value of their products and services.
- Because of the economic meltdown, consumers are looking for low price as well as high quality.
- Smartphones and mobile devices are giving consumers greater control over their shopping experiences.
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