Nearly One in Five Marketing Execs Admit to Pay-for-Play
The kicker in the 6th Annual PRWeek/Manning Selvage & Lee Marketing Management Survey released this week (subscription only) is that 19% of marketing execs say the companies they work for have engaged in some form of pay-for-play PR.
The survey, conducted by Millward Brown also found that “10 percent of senior marketers said their organizations have had an implicit/non-verbal agreement with a reporter or editor that anticipated favorable coverage of their company or products in exchange for advertising.
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