Lacel Shifts to Avrett Free Ginsberg

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

NEW YORK — Richemont A.G. has shifted its Lancel leather-goods brand to Avrett Free Ginsberg in New York. The brand had previously been handled by Ateliers ABC in Paris. Spending was estimated at $1-2 million. Avrett already handles Zug, Switzerland-based Richemont’s Van Cleef & Arpels jewelry label. A print campaign is expected to break in the summer.