Small Business Owner Schools WSJ on "Killer PR"
(Sarah Endline of Sweetriot – image cred: CNNMoney.com)
The Wall Street Journal‘s Kelly Spors kept running into Sarah Endline, founder and chief executive chocolate-covered cacao beans seller Sweetriot. She was on an MSNBC panel with her, interviewed her for a story, heard about a co-worker who featured her in a story.
Being the smart reporter that she is, Kelly put two and two together and thought this not to be just a coincidence, but smart PR. Intrigued, she called up Endline, who shared with her the following 5 pointers for getting killer media coverage.
1) Attend events.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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