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WASHINGTON — To counter Lorillard Tobacco Company’s claim that its anti-smoking ads violate the Master Settlement Agreement with 46 states, the American Legacy Foundation filed suit today (Feb. 13) in Delaware state court to prevent the cigarette maker from suing under the terms of the MSA. The suit also asks for an injunction barring Lorillard from suing in any other court.
Lorillard first threatened to sue Legacy in a Jan. 18 letter alleging that the “truth” ads violate the MSA, which prohibits the messages from personally attacking or vilifying tobacco companies.
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