Ford Motor Co., beset by economic woes that followed last year’s tire blowout and truck roll-over controversies, will launch a campaign later this quarter that attempts to restore its battered image.
The campaign will focus on the company’s familiar blue oval logo, which Ford dropped from its corporate advertising in 2000 in favor of a script version of its full name. (The blue oval remained the logo for the Ford division.)
The automaker needs to restore consumer trust before it can begin increasing sales, said Jan Klug, Ford vice president of global marketing.
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