Barbara Wilson has jumped from McCann-Erickson to D’Arcy Masius Benton & Bowles, where she will head up the agency’s local marketing efforts for Cadillac.
Wilson will be in charge of D’Arcy’s Cadillac retail group, which services local dealer marketing units across the U.S. A D’Arcy group in Troy, Mich., will report to her, as will account di rectors and personnel in D’Arcy’s five regional of fices who work on the dealer business.
At McCann-Erickson/Momentum, also in Troy, she was senior vice president and account director for Buick, overseeing work for the LeSabre and Park Avenue models.
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