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Fort Franklin’s upcoming campaign for Shreve Crump & Lowe encourages women to purchase Mikimoto pearls rather than wait to receive them as gifts.
A TV spot, titled “The Soiree,” shows two women sizing each other up at a fancy cocktail party. The women—one is wearing pearls, the other is not—exchange polite chatter, but subtitles clue viewers in on what they’re really thinking. The woman without pearls says: “Love your hair. It’s completely fabulous,” but she is actually thinking: “Uh-oh.
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