ATLANTA–Four finalists have emerged in the review for BellSouth’s marketing business.
The client, as well as a source at Wanamaker Associates, the Atlanta-based search consultancy handling the review, confirmed that Arnold in Boston, The Richards Group in Dallas, along with New York’s Grey Advertising and Merkley Newman Harty & Partners, will compete in a final round for the estimated $120 million account.
WestWayne, the incumbent on the Yellow Pages portion of the account, will retain that business.
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