On Thursday, Hewlett-Packard launches a print campaign for its IT (information technology) infrastructure products and service offerings with the tagline, “Infrastructure. It starts with you,” the company said.
The “you” in this case refers to IT managers. The campaign, via Publicis Hal Riney & Partners, San Francisco, employs a photojournalism approach. Ads were shot in actual data centers. In initial ads, the centers will go unnamed, but according to Jan McDaniel, director, global advertising, future ads will reference actual customers.
McDaniel
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