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The publisher of Boston Business Forward believes the startup monthly can succeed despite the down economy. But industry observers predict the publication faces a rough fight for survival.
“The challenge is: How do they make the magazine fly in this market? It’s going to be a tough go—they’re going to have to position themselves as an alternative to the other, more staid [publications],” said Roberta Haber, senior vice president and media director at Hill, Holliday, Connors, Cosmopulos in Boston.
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