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Doner is phasing out its tagline for Mazda, “Get in. Be moved,” and replacing it in all ads with the “Zoom zoom” message that has been a staple of more recent advertising, an agency executive said.
The automaker and its agency refused to characterize “Zoom zoom” as a new tagline. “We don’t want to feature it that way,” said Tim Blett, Doner automotive president who oversees the account from Doner’s Newport Beach, Calif., offices. “It’s an emotional promise.”
Kristen Simmons, marketing vice president at Mazda North American Operations in Irvine, Calif.,
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