Woods Touts Buick SUV

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

NEW YORK — General Motors Corp’s Buick division is launching TV commercials Wednesday for its new Rendezvous sport utility vehicle.

Tiger Woods remains Buick’s pitchman, but the Rendezvous spots are the first in which he supports a specific vehicle rather than the entire line.

The 60- and 30-second spots are slated to air during coverage of the Buick Classic Pro-Am golf tournament at Westchester Country Club in the New York suburbs June 21-24 on ESPN and ABC.

The





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in