Time Inc. to Launch Spanish-Language TV Show on Telemundo

Meredith Corp. isn't the only publisher focusing on Hispanic consumers this week. Time Inc. announced yesterday its partnership with Telemundo and its planned launch of "SOS: Salva Mi Casa," a weekly home improvement show that will premier Saturday, April 11th on the Spanish-language network. This is Time Inc.'s first Spanish-language TV venture and signals its deepening dive into video products Time Inc. was drawn to the partnership because it recognized a lack of content for a growing demographic of Hispanic homeowners. "Hispanics represent one of the fastest-growing demographics of homeowners in the United States," said Maria Lopez Alvarez, senior vice president of reality programming at Telemundo, in a press release. "We've built this series on the foundation of Time Inc.'s trusted and well-established properties in order to address the increasing number of Spanish speaking DIYers in need of solid home improvement advice and expertise." The program has already received buy-in from major brands, with GMC, State Farm, and The Home Depot signing on as partners for the show's first season. The partnership includes multiplatform campaigns across TV ad spots, on-air social media integration, and print and digital ads in People en Español and This Old House. Magazine publishers have been expanding their video footprints extensively in recent years. Bonnier's Field & Stream brand launched an internet TV partnership with Net2TV, Kalmbach has launched a successful video platform for its audience of train enthusiasts, and in the upcoming issue of Publishing Executive, we'll feature Guitar World's new Guitar Lessons app which provides mobile-friendly video lessons to app users. Read the full press release from Time Inc. below. New York, April 7, 2015 - Time Inc. (NYSE: TIME) and TELEMUNDO today announced the launch of a new television series, "SOS: Salva Mi Casa," ("SOS: Save My House") premiering Saturday, April 11 at 12:00pm ET/PT on Telemundo. The home improvement show, Time Inc.'s first Spanish-language television program and its first major collaboration with TELEMUNDO, has been picked up for one season. Each installment of "SOS: Salva Mi Casa" will follow real families in need of room renovations, whether it be transforming a guest room into a nurturing nursery or an office space into a teenage boy's oasis. Host Andrea Minski and general contractor Jose Perez come to the rescue, surprising homeowners to help fulfill the home improvement goals they don't have the skills or the time to achieve. "We are delighted to be working with TELEMUNDO to create exciting, original programming," said Evelyn Webster, EVP Time Inc. "Time Inc. is expanding in many ways, including the launch of new digital, video and television products, and we're thrilled to add our first Spanish-language TV venture to the mix with SOS: Salva Mi Casa." GMC, State Farm® and The Home Depot have signed on as launch partners for the first season, with multiplatform campaigns encompassing television spots, digital and on-air integrations, and print and online ads in Time Inc.'s People en Español and This Old House. A co-branded Spanish-language site featuring relevant content from Time Inc. will launch in conjunction with the premiere, atwww.SOSsalvamicasa.com. "Hispanics represent one of the fastest-growing demographics of homeowners in the United States," said Maria Lopez Alvarez, Senior Vice President of Reality Programming, TELEMUNDO. "We've built this series on the foundation of Time Inc.'s trusted and well-established properties in order to address the increasing number of Spanish speaking DIYers in need of solid home improvement advice and expertise." According to The State of Hispanic Homeownership Report, Hispanics represent 56 percent of the total net growth of owner households in the United States since 2010. In addition, Hispanics have accounted for 47 percent of the total net growth of homeowners since 2000. "SOS: Salva Mi Casa" is produced in association with Moonwater Pictures. This Old House Editor Scott Omelianuk, television executive Edward J. O'Donnell and Jesus "Chuchi" Rivero serve as executive producers. About Time Inc.Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom such as Decanter and Horse & Hound. Time Inc. is home to celebrated events and franchises including the Fortune 500, Time 100, People's Sexiest Man Alive, Sports Illustrated's Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attended our live media events in 2014. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers. About TELEMUNDOTELEMUNDO, a division of NBCUniversal Hispanic Enterprises and Content, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. TELEMUNDO's multiple platforms include the TELEMUNDO Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 17 owned stations, broadcast and MVPD affiliates; TELEMUNDO Digital Media, which distributes TELEMUNDO's original content across digital and emerging platforms including mobile devices and www.telemundo.com; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned TELEMUNDO as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

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Time Inc. to Launch Spanish-Language TV Show on Telemundo

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