Livestreaming vs. Live Broadcasting: A Necessary Introduction
Live broadcasting is the flip side of livestreaming. It’s active compared to the utility and passive types of livestreaming.
Being swallowed into cooking shows, watching the mundane acts of chopping, slicing and prepping isn’t about watching ingredients being turned into savory high-definition meals–it’s about the hosts. It’s the difference between watching Guy Fieri, Anthony Bourdain, Rachael Ray or Martha Stewart and Snoop Dogg prepare a meal, or observing a relative or random stranger preparing a sandwich.
Cooking show analogies is how I’ve come to differentiate live broadcasting from livestreaming, two rapidly emerging trends delivering live content across similar devices with two key differentiating appeals–personalities and audience interaction.
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