Harnessing the Era of the Distracted Viewer
Four strategies that marketers can use to reel in, engage and sell more to today’s distracted media-consuming viewers.
Marketers like to complain about how the era of the “distracted viewer” is taking its toll on their advertising returns. Call the teenager who peruses Snapchat or Instagram while watching Modern Family or the mom who is simultaneously online shopping, texting and watching her favorite programming “distracted,” if you will, but the reality is that today’s marketers have more consumer touch points and opportunities than ever at their fingertips–they just have to know how to take advantage of them.
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