Kodak has joined with Gen-Y Web site Bolt to provide digital photo services to Bolt’s more than four million worldwide registered members.
According to Nicole Witt, marketing manager of strategic targeting at Kodak, New York-based Bolt is “very unique” and an ideal partner because of its reach and stickiness.
Co-branding partnerships such as this one have become a popular way to skirt banner ads and create added value for users and companies, both online and offline.
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