In a Fragmented Social World, Influencers Rule
With a strategic partnership and an honest conversation, it’s possible to create campaigns that build a brand’s audience and raise an influencer’s profile.
How long do you usually spend reading a social media post? It’s probably not more than a few seconds. A few minutes, at most. Most social media users are scattered across a handful of networks, switching between channels throughout the day. And for brands, that’s turned into a serious challenge.
Research shows the average lifespan of a Facebook post is between two to five hours. After that, 75 percent of the total engagement and impressions from a post will have already happened.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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