SimilarWeb Acquires Content Curation Platform Swayy
SimilarWeb, a digital measurement company, announced Monday the acquisition of Israeli-based startup Swayy — a personalized content curation platform.
SimilarWeb, a digital measurement company, announced Monday the acquisition of Israeli-based startup Swayy — a personalized content curation platform.
Swayy helps brands discover and share engaging user-generated content via social media. Swayy’s employees will join SimilarWeb and the Swayy app will be decommissioned.
Or Offer, SimilarWeb’s founder and CEO, welcomed Swayy in a press release:
The Swayy team are super talented and we have been tracking their progress for awhile. When the opportunity came to bring them into the SimilarWeb fold we didn’t hesitate for a second.
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