The Earth Has No Shortage Of Fair-Weather Friends

Americans spent the past decade buying gas-guzzling SUVs to grace the driveways of their sprawling new houses. Does this deter them from proclaiming fidelity to environmentalist values? On the contrary: It makes them all the more eager to pay lip service to Mother Nature. And that, in turn, makes it hard to gauge whether they’d put their money where their mouths are in any given case. In a survey conducted for Adweek by Alden & Associates Marketing Research of Hermosa Beach, Calif.,