More Canadian Depravity, Sleeveless in Seattle, Etc. takes

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

How’s this for a bad pair of trends? According to Time, the number of Americans using prescription painkillers for “nonmedical” purposes is on the rise. The article cites a recent federal study that said 1.5 million people were misusing such drugs in 1998, triple the number doing so at the beginning of that decade. One would think such a well-medicated population would feel no pain, but a CBS News poll earlier this year documented an epidemic of chronic pain.

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