Palo Alto, Calif.-based Responsys, Inc., an interactive marketing solutions provider, announced on Monday that New York-based Internet fashion retailer Bluefly, Inc. will use its platform to deliver personalized, online direct marketing campaigns.
In particular, Responsys will help deliver e-mails for Bluefly featuring fashion trends, special promotions, product arrival notifications and exclusive previews of designer merchandise.
“Responsys has enabled us to tailor e-mail messages to the interests of the individual consumer and improve the apparel shopping experience,” said Alanna Richter, vp of marketing at Bluefly.
Responsys
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