Zynga Tries Out Giveaways, Collects Player Emails With zLotto
In-game gifts and giveaways are a time-honored tactic to keep players logging into social games on a daily basis. Zynga is taking a new tack, though, with zLotto, which isn’t tied to any one of its games.
The basic idea of zLotto is that players visit a Zynga website to play a “scratch” lotto that can give prizes for any of Zynga’s biggest games. Before playing, each person must sign up for a Zynga account with a username and associated email — a step that’s not necessary to play on Facebook.
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