iPhone 5 sells record 5 million units, but fails to ignite the same app marketing frenzy of the 4S
As was the case when the iPhone 4S launched, the excitement over the iPhone 5 has driven up iOS marketing costs, but not to the highs seen after the launch of the iPhone 4S according to user acquisition company Fiksu.
Apple announced today the iPhone 5 was the fastest selling iPhone in history, with consumers picking up more than 5 million devices in three days, beating the 4 million units the iPhone 4S was able to shift during its first weekend of availability.
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