World's Largest Ad Firm To Double Its Twitter Spend
In a signal that advertising on Twitter might be becoming more mainstream, the world’s largest advertising firm just announced that it would be doubling its Twitter ad spend.
WPP, the largest advertising company in the world, will double the amount that it spends on Twitter ads on behalf of its clients this year, according to its CEO Martin Sorrell.
In 2013, the company spent $50 million on Twitter ads, which it will double to $100 million in 2014.
Sorrell
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