How Do Brands Get Millions Of Followers? Tweet More
Many brands keep a pretty tight lip on Twitter. So it may be a surprise that one of the most talkative brands on the platform also boasts the biggest following.
@WholeFoods has amassed more than 3 million followers on Twitter. Other than celebrities and media, no other brand can claim the feat.
So how’d the grocer do it?
By tweeting constantly. While other brands may utter a demure 2-3 tweets per day, Whole Foods fired out 16 tweets per day on average–not including @replies–over a two-month period.
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